Born from 262 days in lockdown

"During the six years I lived and worked in Melbourne, Australia, I spent 262 days in one of the world's longest lockdowns.

Like millions of people, my wardrobe changed overnight. Corporate suits were replaced by hoodies and casual clothes, yet my work didn't slow down. Every day, I was leading international teams, presenting on video calls and spending hours online with colleagues across the globe.

I needed clothing that felt comfortable enough to wear all day, but polished enough to look put together. Something that held its shape, washed beautifully and didn't look tired or faded after a few wears.

The slogans came later.

What started as a bit of fun quickly became something much bigger. I began creating phrases inspired by the people around me, colleagues whose personalities were impossible to miss. Before long, the hoodies weren't just about comfort anymore. They had something to say.

So I designed one.

Each slogan was inspired by the people I worked alongside and the conversations we shared. The woman who always told it like it was became NO FILTER. The colleague who never waited for the perfect moment inspired MAKE HASTE. Every design celebrated a different personality, a different outlook on life, a different kind of confidence.

Today, those hoodies are made for people everywhere.

People who know themselves. People who appreciate quality over quantity. People who understand that what you wear should feel every bit as good as it looks.

Because the best clothes don't just complete an outfit.

Sometimes, they tell your story before you've even said a word."

Tanith Facey
Founder, believer in comfort without compromise, and firmly of the opinion that most things are just Champagne Problems.